Why lawyers need effective presentation skills

Lawyers need effective presentation skills within virtually every aspect of law and business.

From arguing a case in court to participating in networking events, or, from pitching business deals to advocating for a client, a lawyer’s skill at effectively and efficiently communicating and presenting their point, is paramount to success.

However, effective speakers and presenters aren’t generally born that way, they are nurtured and created through training, application, and repetition.

So, if you think your presentation skills could do with a little polishing, read on to find out why effective presentation skills are needed by lawyers and our top tips on how to improve your presentation skills…

Why do lawyers need effective presentation skills?

Lawyers act as spokesperson for their clients, their firms and their business.

They are expected to be able to communicate well with a vast range of people; those from different backgrounds, socio-economic groups, cultures, or even languages.

In order to effectively sell an idea, close a deal, or educate a listener, effective presentation skills are key to success.

The following points outline why this is the case:

Persuasion and advocacy

Lawyers need to persuade judges, juries, or opposing counsel within court settings, but they also may be expected to explain to client in layman’s terms, advocate on behalf of a client, or use persuasion to close a business deal. Effective presentation skills help lawyers to clearly, and convincingly, present arguments, evidence, or legal interpretations, and also to present their client’s perspective or views.

Clarity and precision

Legal matters are often complex and nuanced. Being able to communicate clearly and accurately, especially to lay people from a variety of cultures or backgrounds, ensures that all parties understand the key points of a deal or the implications of the case.

Building credibility

A lawyer who can present confidently and competently, builds credibility with the court, clients, and their peers. Credibility can influence how arguments are received and weighed.

Engaging the audience

Whether it’s a jury, a judge, or a group of clients, keeping the audience engaged is crucial. Effective presentation skills involve storytelling, using visual aids, and varying vocal tones to maintain attention and interest.

Handling questions and objections

Lawyers must be able to think on their feet, respond quickly and accurately to questions, and address objections calmly and effectively. Good presentation skills include being able to respond to unexpected challenges without losing composure.

Client relations

Lawyers must explain legal concepts, strategies, and the implications of various decisions to clients. Good presentation skills help in making sure clients feel informed and confident about their legal representation.

Negotiation

Many legal processes involve negotiation, where clear and persuasive communication can lead to better outcomes. Presenting proposals and counter-proposals effectively can facilitate more favourable settlements and agreements.

Professional image

The ability to present well is part of a lawyer’s professional image. It reflects on their competence and professionalism, and has a positive impact on their reputation and career advancement.

Media interaction

In high-profile cases or deals, lawyers may need to interact with the media. Clear and effective communication is essential to ensure the public receive accurate information while simultaneously protecting the interests of their clients.

5 top tips for improving presentation skills

It is now clear why lawyers need effective presentation skills, but how can this be achieved?
Below you’ll find our top five tips for improving presentation skills…

1. Preparation – is key to every good presentation and should always be observed. Make sure you know your audience, understand all key elements of your case, deal, or speech, and consider any aspects which might

2. Purpose – have a clear understanding of the purpose and aim of your presentation, and how you plan to achieve this.

3. Practise – once you’ve prepared, and have clarified your purpose, you’re ready to practise. Don’t try skipping this step as it can often highlight flaws in your argument, potential pitfalls, or likely questions from the audience. Read aloud from your notes or script, record yourself, and watch it back to find areas for improvement.

4. Personality – we are all unique and a good presenter allows their personality to shine through. If you have a particular style of presenting that makes you feel more comfortable (such as, moving around while talking, engaging with the audience, or injecting humour when appropriate) then use this to your advantage when possible.

5. Training – effective presentation skills take time to master but help is available for those that want it. Courses can help with; developing self-awareness while presenting, preparing for presentations, improving audience engagement, and building on existing skills. There are also training courses which help improve negotiation skills, boost pitching skills or advance interactions with stakeholders.

Effective presentation skills are integral to almost every aspect of a lawyer’s work, from courtroom advocacy to client communication, and are essential for achieving successful outcomes and maintaining professional integrity.

If you’d like to find out more about effective presentation skills for lawyers, click here.

You can also contact us or use the links below for related training courses.

Principled negotiations for lawyers
Pitching